![]() HBO had long been the dominant force at the Emmys, until 2018, when Netflix ended the paycabler’s 17-year Emmy nomination domination by landing 112 nods to HBO’s 108. But, it’s a question for me moving forward as to whether we should be inserting ourselves in that count.” How was it reported to us in terms of its platform or its network, etc. We can only go off what we have given from a submission perspective. We’re here to honor the work… Our partners can slice and dice it however they want. “In some ways I think I would prefer the Academy just to step out of the platform, for lack of a better word, ‘wars’ altogether,” TV Academy president Maury McIntyre told Variety in 2021 - and this year he stayed true to his word. ![]() ![]() That’s a long way of saying, the Academy - in allowing networks and platforms to choose how their shows are credited - has also realized that it can’t win by putting them together in an apples-and-oranges tally. Disney would like to point out that its entire company (including ABC, Hulu, Disney+, FX Networks and Freeform) should be held up as a whole to Netflix, and in that case, they’re competitive (and last year beat both Netflix and HBO/HBO Max as a combo, with 146). Similarly, MTV’s “The Real World Reunion” series now airs on Paramount+ - but MTV Entertainment Group prefers to tally its nominations as a conglomerate, not via individual outlets. Nat Geo does the same thing for Disney+, yet those shows are credited to Disney+, not Nat Geo. But that didn’t sit well with Netflix, which was close behind with 129 - and would have been considered the leader in a time when different platforms weren’t merged: Separate the two, and HBO received 94 nominations, and HBO Max picked up 36.įX produces shows for Hulu, but would rather those series be credited to FX - even if they never aired on the linear channel. The outlets are both operated under the same Casey Bloys umbrella, and the shows are all campaigned together by the same awards team, the argument went. Last year, that led to a bit of a messy situation where HBO and HBO Max were jointly crowned the year’s leader, with 130 nominations.
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